26 February 2010

RIP 94.9 San Diego...Free radio is now dead

Dear 94.9,

I want to express the deep and utter sadness I'm feeling this morning. I have been a loyal listener for the last seven years. I have been with you from the beginning. When I moved away I listened to you online.

You "were" the only station I have ever found the put the focus on music without pandering to the lowest common denominator of society.

Until today. When I turned on the radio in my car and found that you have added the Mikey show. I had to re-adjust my tuner thinking I had changed channels by mistake or accident. I even called the station to confirm the horror that I was hearing.

I realize that you are in business and need good ratings, but are four hours of air time really enough make or break the station? Is the morning slot the only one that matters or the slot that means the most?

Once that first step down the slippery slope has been taken it's over. For now it's only the Mikey show and four hours of the day. Then it will be the mid day show. Then the evening drive home show. Next thing you know you have become just another Clear Channel nightmare for those of us with active brain cells.

I plead with you and your parent company, Lincoln Financial Media, to reconsider. I plead with you to go over your mission statement.

Rule No. 1 - It's about the music!
Rule No. 2 Listen to your listeners.

Are there really so many of your loyal listeners that want the Mikey show? I don't believe that 94.9 fans would want that kind of thing on their station. All of the other stations already pander to those mouth breathers.

When in doubt, see rule No 1. It's about the music!

You are clearly in doubt, so please refer back to Rule No. 1. It's about the music. Mikey is NOT about the music. Mikey's a jackass.

I'm going to miss you all. I can't sit by and watch you die an agonizing death by slowly turning into everything else on the air waves. Free radio is now dead.

My deepest condolences,
Mad William

No comments: