I know, I know...I rant on about this more than practically anything else, but it makes me bloody mental.
After 20 plus years in the art business I realize that most people know very little about fine art. I have come to terms with that. I try to educate and move on.
The one thing I can not and will not get over is the misunderstanding, misconceptions, misrepresentations and misgivings about "Giclees".
Yesterday I gave an impromptu lesson about prints. A couple of ladies had asked me the difference between serigraphs, lithographs and giclees. As I am telling them about the three I noticed that I had a group of 15 to 20 listening in on my lesson.
I took this opportunity to ask a question. "How many of you have heard these terms before?
Serigraph: about half.
Lithograph: about half.
None of them could tell me where they first heard the term giclee. Is it just floating around in space, seeping into minds through osmosis? Almost all of them though, thought that a giclee was a cheap copy not worth anything. Posters. Most thought that serigraphs and lithographs were more valuable and the better quality prints. About half thought any kind of prints were worthless. I wont even get into the whole "low numbers are worth more than high numbers" thing. Different tirade.
Where in the hell are people getting this information? Why do so many people know the term giclee and not know anything else about the process?
I went on the explain to them that they should not be judgmental. When done correctly prints are valuable, blah blah. Can be museum quality, blah blah. I could tell by their expressions that more than half of them thought I was full of it. They knew better.
The funny thing, is that these same people will stand looking at a giclee and tell me it's nice to see a gallery that shows originals. They can't tell them apart until I tell them. Then they give me attitude. What is with the attitude? Like I'm the stupid one.
This has become my biggest peeve of anything I have ever encountered in the art business. How can someone who only knows one art term, and doesn't even know the full meaning of that term, come into a gallery and proceed to act like they know more about art than the gallery?
Does this kind of stupidity happen in other businesses? Are people this rude and ignorant every where they go, or is there something special about art galleries?
Do galleries in other countries have this problem? Is this just an American thing?
What kind of business are all of you in? What kind of things to people say to you that makes you want to poke them in the eyes?